What’s a portfolio?

A portfolio is a collection of an artist’s best work. Portfolios are used to show off work to potential clients and employers.

Why do I need a portfolio?

The most important thing for an artist is their portfolio, their collection of their best and completed work. All artists should have a portfolio for their clients to look at. Online portfolios are the most convenient so anyone can access them at any time and device. If the person likes what they see, they could be a potential client! This page will guide you how to create a rocking portfolio.


First lets pick out a portfolio, or website, builder. It can be a little overwhelming at first but just like software, everyone has their own preferences on what they like. Almost all of them have a drag and drop customizer and you can build on the actual website. I will list a couple of popular portfolio and website builders, explore them and get inspired! 


Artstation is a heaven to all artists working in the game industry. On this site, you will find artworks and portfolios made by professionals – 2d/3d art, illustrations,You will also find job offers, and art challenges, art tutorials which you can buy in the marketplace section.


DeviantArt has been a popular art community. You are able to upload your work, organize them, write journals, and also allows users to sell prints. There are comment sections so you can recieve some feedback.

Adobe Portfolio

Adobe Portfolio is free with Creative Cloud! It’s a great choice if you don’t know HTML or CSS, it comes with easy-to-customize themes. The default domain name to your portfolio will be [site].myportfolio.com. 


Create a professional website with Wix’s website builder. Choose a customizable designer-made template and add the features you need. You might have to pay extra if you need professional features like your own domain name or ecommerce.


Squarespace is website building and hosting company. It provides software as a service for website building and hosting, and allows users to use pre-built website templates, including portfolios, and drag-and-drop elements to create and modify webpages.


WordPress is a free, open-source website creation platform. WordPress runs more than a quarter of all websites and it’s super compatible with many hosting sites.

Tip: Take advantage of the premade layouts these website builders provide for you. They make it a lot more easy to build your website by just treaking and replacing the content that comes with the layout with your own! 


If you want a legit website, for example, NOT digitalartvortex.wordpress.com, digitalartvortex.myportfolio.com, digitalartvortex.wix.com, you would like to host! Here are a couple of hosting websites to get your desired domain name.
Again, this is OPTIONAL, but makes your website looks very professional~


Recommended by WordPress®. Sign up today and launch your website in minutes! Launch your website with a simple 1-click WP install. Hosting at low monthly rates.


Probably the cheapest hosting there is, but very good! Compatible with WordPress. It also provides domain registration, SSL certificates, email services, website builder packages and cloud hosting, as well as virtual private servers and dedicated servers.


All the help and tools you need to succeed online. Let GoDaddy help you get started today! Find & register your perfect domain name at the world’s largest registrar. Trusted By 20 Million. GoDaddy Guides Ready 24/7. World’s Biggest Registrar.

Host Gator

Whether You want to create a blog, use a CMS or sell online. Free SSL certificate, WordPress hosting, website builder and templates. Plus a really cute gator mascot!

For my portfolio I used Adobe Portfolio, I take advantage of all the things the Adobe Creative Cloud gives to me, and I love it! I used wordpress.com and wordpress.org for school, so keep note that some schools have web design classes to help you build a portfolio. I am currently using WordPress(.org) with the Divi builder add-on and Ionos hosting for this website for my web design class so I wouldn’t have to pay too much.


After choosing a pre-made theme, now lets get to the fun stuff, what pages to add to your website! Adding pages to your websites will help organize your art collections and other information.

Home Page

This is your important page, the first thing your visitors will see! Try to put in everything that you can do on this page so off the bat… well… people will know what you can do! This can include a gallery showcasing your best work and each image can click into a different page, or a big fun graphic.


Your gallery should be mostly finished products. Clicking on the thumbnail should bring up a higher resolution preview or even some more information about the project. If you do more than illustration, like animation, 3D, traditional painting, make a page for each of them! 

Demo Reel

A demo reel is a short video that showcases a person’s previous work. This can include 2D animations, 3D animations, and 3d models. Your demo reel should include your name, contact info, and website for a couple of seconds so your viewers will know who you are.  


Who are you? Tell us your story! What are your goals?


Set up a contact form that your visitors can fill out and that message will be sent to your email. Also, put in your social medias pages if you have any!   

Optional Pages

If you do commissions, make a separate page for this! Showcase some samples of commission projects you have done and post information about your pricings.

Have a store? Post your stuff here! You might have to make a separate website for your own store but many website builders do have an ecommerce service to set up your store in this very same website. 

Tip: Keep everything uniform on your site, so track on what fonts, font size, color, styles and patterns you use. Write all of that down in a notebook or copy paste on your computer’s notepad! 


Here are some other stuff you want to make sure you have on your portfolio! You want your portfolio to be a great one, no errors, misspellings, glitches, that way your potential clients can navigate it smoothly. 

High quality Images 
You want to present your work the best way possible! Pay attention to your file sizes and if you are taking physical photos, take time to capture the perfect picture 

Frequently Update
Especially if you are a commission artist, or use your blog page, update your site regularly. Upload more finished art, post on your blogs, show that your portfolio is active.

Make sure your website is readable and easy to navigate. No crazy fonts, colors, it may look cool, but think about your viewers. 

Workable Links
If you have other social media, make sure those links work! You don’t want your viewers to struggle to find you elsewhere. 

Yup, check that spelling! ESPECIALLY IN YOUR PROJECTS! 



Here are some examples of great online portfolios. Another way to get inspired is exploring one of the art websites listed above. Search what you love, make an account, save your favorite projects, and comment on them!

17 standout design portfolios to inspire you

A page by Creative Bloq that lists awesome examples of company/group digital art portfolios! Almost all of them have an animated adventure, so have fun exploring them and being inspired! 

8 inspiring digital art portfolios and why they work

Another page by Creative Bloq that lists examples of individual artist’s portfolio websites.